MARKETING INSIDE-OUT
Personal Branding Strategy and Website for Holistic Therapists & Coaches
STRATEGY TO GET YOUR COMPASS, YOUR VISUAL IDENTITY & YOUR WEBSITE OR LANDING PAGE
We are committed to guiding you towards a more holistic approach by building an online presence with solid pillars that define your business's lasting success, grounded in authenticity and genuine connection.
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​We won't rest until you feel the 'click' and say, 'This is it! This is me, and I'm ready to step out!
THE RED THREAD CONCEPT
The Red Thread aligns your personal brand and connects who you are, what you say, and how you say it in only 3 steps
1
A Powerful Strategy
From inside-out: ​
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We understand that the starting point is to build the pillars of your business, which starts by empowering yourself with your uniqueness.
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We develop a strong marketing strategy through the "connecting thread" that aligns your true essence with your brand.
This gives you the strength and coherence to stand on your own two feet and communicate confidently.
Here, we detect all your limiting beliefs to unblock your magic.
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2
Your Personal Brand
Once the "internal compass" is set to guide everything you do, we extend the thread outward.
We want you to see yourself reflected authentically and naturally in your brand image.
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To achieve this, we discover your voice, your colors, and your style so that you can convey your message cohesively and feel at home with your brand. Autenticity is the key for success and to connect with your dreams clients.
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Your brand becomes an extension of who you are, of that magic you have to offer.
3
An Image that Represents You
What's Inside is Outside!
We connect everything through the thread: When you know who you are, you know exactly where you want to go.
Now, you have an image that represents you, a landing page or website that feels as unique as you are, and the authority to communicate your value confidently in everything you undertake.
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Allow yourself to step into the world, showcasing what makes you unique and doing what you do best.
Your image is connected with you, and you feel safe in "your home." My essence is everywhere I show.
PLANS
Let them know you as you are.
Connect your service with your true essence
Brand Strategy & Website DYS*
- Diagnostic Coaching Session
- Brand Strategy inside-out in 4 weeks
1:1 sessions, workbooks, and video training Included:
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Which values guide my work?
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Envisioning my business
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Purpose-driven service
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My mission with my service
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Defining my dream clients
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What makes me unique
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Service Alignment
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How will I differentiate my services
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Focus on my dream client niche
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General Competition Analysis
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​​​4 pre-designed templates tailored to DIY themes, choose from 4 different options.
*Use the user manual to learn how to use the WIX platform.
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BONUS 1: 2h training session on how to use ChatGPT (IA)
BONUS 2: Final touch > 1h live training on Wix
DEVELOPING BUSINESS
"WITH SOUL" AND
" WITH THE SOUL."
​"In this space, we don't work with clients; we accompany Marta, Claudia, Patricia, Gaby, Bettina... in their preparation for 'launching confidently into the world.'
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We work with brave women like you, with an inner strength we admire: multicultural, highly committed, and willing to fully engage to make a difference.
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They do want to leave their mark...​
Andrea Santelices
Founder of The Squeeze Team
Testimonials
Marta Lualdi, PSYCH-K® Facilitator (Italy)
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When I met Andrea something inside me “clicked”. I thought, “Now, this is the person I was looking for! She speaks my language."
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My goal at that time was to make a site simple in which I would have explained my activity as a PSYCH-K® Facilitator and where I would have directed my clients to read all the information.
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From our first call I understood that it would be much more than that: we were starting a real journey. She and Maro helped me identify my values and my mission: today, in fact, I dedicate myself to helping mothers who experience the loss of their partner after a separation or bereavement, women who know they cannot collapse and want to find their strength to experience their new independence.
Working with them has been a source of inspiration and motivation for me to always do better.
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They helped me come out of my shell, see my strengths, and work on my weaknesses.
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I am satisfied with the result, and I think that Andrea can really make a difference in helping women in the holistic world who need and want to get involved and go online.
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With much gratitude, Marta
ANOTHER SQEEZEING SERVICES
Your Red Thread and Personal brand. Your image connected in alignment with your light.
Branding
There are no second chances for a first impression.
Connect what people see about you everywhere, building the Red Thread of your true essence.
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Services: Logo, color pallet, fonts, mood board, photo shooting counseling.
Social Media Kit
Your Social media accounts project your identity.
Connect your story, services, and brand to your Red Thread.
Services:
Social Media content calendar.
Tailor-made a set of editable social media posts.
Visual Identity
​Make sure your visuals and promotions are connected to your Red Thread.
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Services:
Logo - Flyers - Landing Page - Newsletter - Brochures - Business Card - Presentations.